Case Study Johnson Johnson Marketing Essay

Case Study Johnson Johnson Marketing Essay Johnson & Johnson Consumer Products Division is one of the leading fast moving consumer goods manufacturers in India. It is also among the most consistent and successful enterprises not just in the J&J world-wide group of companies, but also in India. Johnson & Johnson Consumer Products division has been growing steadily over the last few years, and is one of the few companies in the Indian market to grow at extremely healthy levels. Johnson and johnson is the world most comprehensive and broadly based manufacturer of health care product and service for the consumer pharmaceutical and medical and diagnostics market. The Consumer Products Division owes its success to the strength of its brands, and the loyalty they enjoy from consumers, a strong sense of values driven from the Credo, and an environment, which sets the toughest standards of leadership. Overview Johnson and johnson founded in 1886 as a supplier of health care product in open market. The head quatered of John son and jo hn son in new Brunswick ,Nj The company sell more than 175 product in 57 countries in the world . In 2003 the sale of Johnson and johnson were 4.19billion dollar. John son and john son have 110,600 employers over the world . More than US280billion pa philonthrapy. World leading heath care supplier PRODUCTS OF JOHNSON & JOHNSON Aveeno ageless vitality Aveeno nourish + hair collection Aveeno nourish + style collection Aveeno hydrarting body wash Johnson natural baby lotion Johnson natural baby shampoo Johnson natural head to toe foaming body wash Listerine – total care Neosprine – lip health Neutrogena – men sensitive skin Neutrogena sore pimple gel Neutrogena skin clearing mineral powder Neutrogena advanced sun block lotion Roc brilliance day rejuvenating Roc brilliance eye beautifier Skin crystal all natural sweetner COMPETETORS OF JOHNSON & JOHNSON ABBOTT LABS LILLY ELI & CO NOVARTIS A G Â   PESTLE ANALYSIS POLITICAL & LEGAL Johnson & Johnson operates in both developed and developing countries worldwide where the political situation in these countries is stable and encourages more Investments. Also legislations in these countries favours free market economy with no government intervention. ECONOMICAL With the introduction of the European Union and single currency the whole European market has been transformed to a single market hence increasing the market for Johnson& Johnson products. Also inflation and exchange rates in most of the countries has been stable thus not affecting the prices of products or any future Investments. SOCIOLOGICAL Due to recent developments people around the world have changed from using natural food products to the use of genetic modified food products or to special types of fo Unilever has tried to cope with all the changes that take place in the modern world. TECHNOLOGICAL The objective of Johnson & Johnson is not only to maximize the wealth of its owners but also to anticipate the aspirations of its customer s and to respond creatively and competitively with branded products and services that raise the quantity of life. Johnson & Johnson put much emphasis on research and development, modern technologies and launching of modified products so as satisfy its stakeholders SWOT ANALYSIS: Johnson & Johnson Strengths

The Millennium Development Goals of Nepal Assignment

The Millennium Development Goals of Nepal - Assignment Example The UN Millennium campaign has created partnerships with the Resident Coordinators office in various targeted countries in order to inspire and support the people all over the world for taking adequate actions, supporting the MDGs. In this regard, Nepal is deemed to be one of the most targeted and highly prioritised countries of the world. In Nepal, the Millennium campaign has a powerful interlink with the â€Å"Civil Society Organisations†, UN system and the local bodies, which tends to enhance its campaigning efforts and policy advocacy works (1United Nations Development Programme, 2014). This goal has been established in order to support the economically under-developed countries of the world wherein the people are not even able to afford the basic necessities of life such as food, which results in causing malnutrition. Therefore, in context to Nepal, the goal mainly focuses on improving the standards of living of the people as well as minimising the distance persisting between rich and poor. The target of the goal is to reduce the fraction of people in Nepal by 50 percent whose daily earnings is less than $1.25 and suffering from famine. The target is proposed to be accomplished in between 1990 and 2015 (1United Nations, 2015). In order to confirm that the above targets get accomplished within a set timeframe, the country will mainly analyse two indicators. The first indicator represents the prevailing rate of under-weighted children those who are below the age of five years and the second indicator denotes the proportion of populaces in the country who do not rece ive minimum level of diet (Shakya, 2013). This goal was designed to ensure that all the children of a country receive primary education and possess the right to enrol themselves in primary schools and complete their education. However, in relation to Nepal, the goal mainly focused on increasing the number of literacy rates in the country by providing the opportunity of primary education. As per the

What Does a Study of Scandinavian Experience Tell Us about the Essay

What Does a Study of Scandinavian Experience Tell Us about the Relationship between Globalisation and the Welfare State - Essay Example As the report declares neoliberal argumentations show that an open economy, as well as a global market where the forces of the market will make the rules, will â€Å"compel all States to converge towards a neoliberal political system which will involve significant cutbacks in States' market interventions as well as the renunciation of States' commitment to redistribution and equality†. In this sense, liberal economic principles, as are present in a global economic environment, will need to be adopted and adapted by the states as well in their programs. This discussion researches that with strict reference to the Swedish model, some show that the model is in a significant crisis and that this crisis has started and continued during the 90s. The explanation for this crisis would be concluding the need for a state to remain competitive in the 21st century, alongside the private actors. The reason for this bears the economic justification of competition: a foreign investor is much more likely to choose a state where the economic policies the state has implemented are more permissive, less aggressive, more flexible. Why choose a state where you would have to pay an additional salary in taxes for each of your employees, when you can choose a country with a permissive legislative system and a location where you could trim your human resource related costs as close to 0 as possible? Globalization is often associated with a diminishment in state sovereignty as private actors.